Written, and actually published
Twelve monthly subscriptions from $26. Keyword research before anything is written, writing by a person who understands the trade, and publishing directly to your site with author level access. Revisions until you approve it, and you own every word.
The blog nobody has updated since 2019
Almost every contractor site has one. Four posts, all published within a fortnight of the site going live, all written by whoever built it, none of them updated since. It is not doing any harm, but it is not doing anything else either.
Content works when it answers the question a customer typed, from a site that search engines already trust, and when it keeps arriving. One burst of four posts proves nothing. Four a month for a year is a hundred and forty thousand words of ground covered, and by month six it starts pulling searches nobody was bidding on.
Publishing. Writing a piece is a few hours. Logging into a site you touch twice a year, remembering how the editor works, finding an image, formatting it and linking it properly is the step that never happens. Every subscription here includes posting it for you.
That is why this is priced monthly rather than per piece. A subscription is a commitment to a rate of publishing, which is the thing that works. A pile of documents you have to deal with yourself is not.
A document sitting in your inbox is not content. It is homework.
The questions that come before a planned job. Cost, timeline, permits, what is involved, and how to tell whether you need it at all.
The comparisons. Repair against replace, one product against another, doing it now against waiting a year.
The wide informational pieces. Useful for authority, slow to pay, and not where a small shop should start.
Twelve monthly subscriptions
Pick a length and a frequency. That is the price. Every combination is a monthly subscription and every one includes posting to your site.
| PER MONTH | 500 WORDS | 1,000 WORDS | 2,500 WORDS |
|---|---|---|---|
| 4 / WEEKLY | $26 | $44 | $88 |
| 8 / 2X WEEK | $48 | $80 | $160 |
| 16 / 4X WEEK | $87 | $144 | $288 |
| 30 / DAILY | $144 | $240 | $480 |
ALL TWELVE ARE MONTHLY SUBSCRIPTIONS. KEYWORD RESEARCH, WRITING, POSTING TO YOUR SITE WITH AUTHOR LEVEL ACCESS, A FEATURED IMAGE, AND REVISIONS UNTIL YOU APPROVE IT.
Every tier, every time
- Keyword research before anything is written
- SEO writing by a person, not a template
- Posted directly to your site with author level access
- A relevant featured image with every piece
- Revisions until you approve it
- Full ownership of everything written
NONE OF THE ABOVE IS AN UPGRADE OR AN ADD ON. IT IS WHAT A CONTENT SUBSCRIPTION IS.
Research, write, publish, repeat
Keyword research before a word is written
Every piece is assigned a target term with real volume and real intent, and is checked against your existing pages so two pieces never compete for the same search.
A brief that names the job
What the piece must rank for, what the searcher is actually trying to find out, which service page it links to, and which trade detail makes it credible.
Written by a person
In plain English, at the length you chose, without jargon used as decoration and without any advice on code or installation.
Your review, with revisions until approved
You see it before anyone else does. If a technical detail is off, you tell us and it gets fixed. There is no revision limit.
Published to your site
Posted with author level access, formatted, with a relevant featured image and internal links pointing at the pages that make you money.
Reported on the third
Every piece published, with its URL and the term it targets, in the same monthly report as everything else.
The lines this content does not cross
Your customers are homeowners and property managers. Your peers are licensed professionals. Content that gets this wrong costs more credibility than it earns.
We never cite article numbers. Adoption varies by state and by amendment, and a wrong citation on your site is worse than no citation at all. Compliance language stays hedged and points the reader at their own jurisdiction.
Nothing we publish tells a homeowner how to do electrical work. Content explains what a job involves, what it costs and how to choose a contractor. It does not become a set of instructions.
Older panels and aluminum branch wiring get described as commonly replaced, which is true, rather than as imminent hazards, which is a sales tactic your customers can smell.
What to write about, and in what sequence
The most common mistake with contractor content is starting with the broad informational pieces because they have the biggest search volume. Those are the slowest to pay and the hardest to win. Work inward from the money instead.
| STAGE | WHAT IT COVERS | WHY IT COMES HERE |
|---|---|---|
| First, cost and scope | What a 200 amp panel upgrade costs, what an EV charger install involves, how long a rewire takes | The searcher already wants the job done and is deciding who does it. Shortest path to a call. |
| Second, repair against replace | When a panel can be left alone, whether aluminum branch wiring needs remediating, whether a generator is worth it | Captures the buyer one step earlier, while they are still deciding whether to spend anything. |
| Third, the local layer | Permit and inspection practice in your area, what the housing stock in your towns tends to need | Very little competition, and it proves you work where you say you work. |
| Fourth, seasonal | Storm and outage preparation, holiday load, summer air conditioning circuits | Predictable demand spikes. Written two months ahead so it ranks before the season arrives. |
| Last, broad informational | How does household electricity work, what is a circuit breaker | High volume, weak intent, heavy competition. Worth having eventually. Never worth starting with. |
A SINGLE VAN SHOP ON FOUR PIECES A MONTH USUALLY SPENDS THE FIRST YEAR IN STAGES ONE AND TWO. THAT IS THE CORRECT USE OF THE BUDGET.
An honest cost page for your highest ticket service, with real ranges and an explanation of what moves the number. It ranks for the highest intent term in your market, it filters out the people who were never going to pay, and almost nobody in this trade publishes one.
Frequency matters more than length in the first six months. Four 500 word pieces a month covers four searches. One 2,500 word piece covers one, however good it is. Length becomes the better investment later, once the easy ground is taken and you are competing for terms where the existing results are already thorough.
The exception is a service that carries a very large ticket. A commercial tenant improvement page or a standby generator page justifies real length immediately, because a buyer spending twelve thousand dollars reads everything before calling anyone.
What contractors ask about content
How is content writing priced? 01
As a monthly subscription, chosen from twelve combinations of length and frequency. You pick how many pieces a month and how long each one is, and that is your monthly price. It runs from $26 a month for four 500 word pieces to $480 a month for thirty 2,500 word pieces. Everything is month to month with no contract.
Do you post it to my site or send me a file? 02
We post it. Every subscription includes publishing directly to your website using author level access, with a relevant featured image, formatted and linked properly. A document sitting in your inbox is not content, it is homework, and most contractors never get to it.
Who writes it? 03
A person, working from keyword research done before anything is written. The brief includes what the piece has to rank for, what a customer searching that term is actually trying to find out, and which of your service pages it should link to. You get revisions until you approve it.
Will it sound like an electrician wrote it? 04
It will sound like someone who understands the work explaining it to a homeowner. We do not stuff trade terms in as decoration, we do not cite code articles, and we do not give installation advice. If a piece needs a detail only you would know, we ask you rather than guessing.
Do I own it? 05
Yes, entirely. Everything written for you is yours, and it stays on your site if you stop the subscription. We do not hold content hostage and we do not remove it when a client leaves.
How many pieces a month do I actually need? 06
Most single van shops do well on four a month. A shop with a commercial division and several service lines usually needs eight to sixteen to cover the ground in a reasonable time. Thirty a month is for contractors competing in a large metro against entrenched competitors. Start lower and move up once something is working.
Where to go next
Start publishing on a real schedule
Pick a length and a frequency in the builder and see the monthly total move, or get a free analysis first and we will tell you how much content your market actually needs.