The whole program, priced in public
Most electrical contractors are invisible for the work that pays and visible for the work that does not. This is the program that turns that around: technical repair, pages written in your customers language, a properly configured map listing, and links you can verify yourself.
Volume is the wrong target
Search for a search agency and every one of them will tell you about traffic. Traffic is not the job. A page that ranks first for electrician near me and collects thirty calls a month about tripped breakers and dead outlets will bill less than a page that ranks third for panel upgrade cost and collects four.
The difference is arithmetic that a generalist agency has no way to know. A service upgrade averages around $3,200. A receptacle replacement averages around $200. Both arrive through the same channel, cost roughly the same to acquire, and take up the same slot in the schedule. One pays for the truck.
Ticket value, not volume. That means fewer, better-qualified calls, and it means the reporting is built around which terms moved rather than how many visits arrived.
It also means an honest conversation early. If your market is small and your average ticket is low, a large program will not pay for itself and we will tell you that before you buy one.
A generalist cannot tell you what a panel upgrade lead is worth against a receptacle swap, because they have never had to know.
Rankings for high volume head terms, reported as a traffic chart that goes up and to the right.
Position for a handful of planned work terms with real ticket value, plus map visibility for the emergency calls.
Five programs, no quotes to ask for
Month to month. Setup from $75. Every price is on this page because a quote you have to ask for is a quote that changes based on how you sound on the phone.
Google Business Profile basics and a monthly report with the live URL of every link built.
Full Google Business Profile optimization and citation building.
Profile work, citations, review generation, ongoing technical fixes and a monthly strategy call.
Everything in Pro plus competitor tracking and priority support.
Multi location shops, commercial and industrial focus, and a dedicated strategist.
Three pillars and a report
Technical fixes, page speed, page structure, and service pages written to earn the searches that carry a real ticket. Schema so the page is legible to search engines and to answer engines. Internal links that push authority at the pages that make you money rather than at the about page.
Google Business Profile configured for a service radius rather than a storefront. Category selection, service listings, hours including after hours, and photographs of finished work. Citation consistency across the directories that still matter. Review generation timed to job completion, when the customer is happiest.
Link building, with every link delivered as a live clickable URL in the monthly report. Trade directories, local business associations, supplier and manufacturer pages, regional publications. Nothing bought from a network, because those links get devalued and take your rankings down with them.
One document on the third business day. Keyword movement including the terms that went backwards. Work performed, named page by named page. Every link placed, with its URL. Written to be read in ten minutes at the end of a working day.
What search work actually is
Search engines decide which pages to show for a query by reading pages, following links between them, and watching what people do next. Everything in an SEO program is an attempt to influence one of those three things honestly.
Reading pages is the part you control most directly. If your site has one page called Services listing eleven things, a search engine has one page to rank for eleven different queries and it will rank badly for all of them. Splitting that into real pages, each about one job, each written in the words a customer types, is most of the on-site work.
- A page per job, titled the way a customer would search for it, not the way an invoice would describe it
- A profile that tells Google exactly which towns you serve and which categories you work in
- Links from real sites that a person could plausibly click, each one reported with its URL
- Enough speed and structure that none of the above is wasted
Following links is the part most agencies are vague about, which is why we are not. Every link we build appears in the report as a clickable URL. You can open it, read the page, and see your own name on it. If it disappears next month, that shows too.
Three kinds of search, three opposite treatments
Optimizing emergency, planned and commercial work the same way is the most common mistake a generalist makes with an electrical contractor. They are not variations on one problem.
No power. Breaker will not reset. Burning smell from an outlet. Mobile, decided in under a minute, and the searcher does not read a word of your page. This is won with map visibility, a phone number that cannot be missed, and after hours availability stated in plain text.
Panel upgrade cost. EV charger installation near me. Whole house generator. This buyer researches for days, compares three contractors, and reads everything. This is won with real service pages, honest pricing context, and photographs of finished work.
A property manager, facilities manager or general contractor evaluating whether you can handle the job, often before a bid goes out. Long cycle, large ticket. This is won with capability pages rather than service pages, and with evidence of similar work.
What the first ninety days look like
Audit, in the first week
We look at the site, the profile, the citations and the competitors who are currently taking the work you want. You get the findings in writing whether or not you go ahead.
Keyword mapping, weeks one and two
Every target term gets assigned to one page. This is where the vocabulary work happens: the page gets titled in the customer language, not the trade language.
Technical and on-page, weeks two to four
Speed, structure, headings, schema, internal linking, and the first service pages rewritten or written from scratch.
Profile and citations, weeks two to six
Google Business Profile rebuilt properly, service areas set, categories corrected, citations cleaned up where they conflict.
Content and links, ongoing
New pages and links every month at the volume your tier covers. Every link reported with its URL.
Report, third business day, every month
What moved, what did not, what we did, what we are doing next. Plain English. Losses included.
How we would rather be judged
We would rather show you the reporting
There are no testimonials on this site. Not because there are no happy clients, but because a quotation with a first name and a job title next to it proves nothing, and everyone reading this knows it.
Here is what can be checked instead. Every backlink we build is reported with a live, clickable URL. Open the report, click the link, read the page with your name on it. If a link disappears next month, that shows in the report too.
SEE HOW REPORTING WORKS →What contractors ask before signing up
What is included in an electrician SEO program? 01
Three things, every month. On-site work covers technical fixes, page speed, page structure, service pages and schema. Local visibility covers your Google Business Profile, service area configuration, citation consistency and review generation. Off-site authority covers link building, and every link is delivered with a live URL you can open yourself. A written report lands on the third business day.
How is this different from a general SEO agency? 02
A generalist optimizes for search volume because that is the only signal they have. We optimize for ticket value because we know what the work is worth. An agency serving dentists on Monday and roofers on Tuesday cannot tell you that a service upgrade lead is worth sixteen receptacle swaps, or that emergency and planned work need opposite treatment on the page.
How long before I see movement? 03
Local map visibility can move in weeks when the profile has been neglected, because that is usually a configuration problem rather than a competition problem. Competitive planned work terms take three to six months, longer in a metro with entrenched competitors. Anyone promising page one in thirty days is either lucky or lying.
Do I have to sign a contract? 04
No. Billing is month to month with no contract and no cancellation clause. Setup starts at $75 and programs start at $65 a month. The content written for you is yours and it stays on your site if you leave.
Will you work with my competitor down the road? 05
No. We take one contractor per service area for the same kind of work. Two clients chasing the same terms means we are working against ourselves and one of them is paying for nothing. Ask before you sign up and we will tell you plainly whether your area is open.
Do I need a new website first? 06
Usually not. Most contractor sites can be fixed rather than replaced, and we would rather spend your money on the work than on a rebuild you do not need. If the site is genuinely holding you back, on speed, on mobile, or because it cannot be edited, we will say so and quote a rebuild from $400.
Four things most agencies will not do
Not a count. Not a summary. The actual address, in the report, every month. This is the single clearest signal that link building is really happening.
Terms that went backwards appear alongside terms that moved up. A report that only shows wins is a sales document, not a report.
For the same kind of work in the same service area, we take one client. Anything else means charging two people to compete with each other.
If the numbers say a program will not pay for itself, we say so before you buy, and we point at the free guides instead.
Where to go next
See what this is worth to you
Run your own numbers through the calculator, or get a free written analysis of your site and your local visibility with the three things worth fixing first. No obligation and no call required.