A site that works in a dark hallway
The customer is standing in a house with no power, on a phone, with thirty seconds of patience. Everything on this kind of site exists to serve that moment: a tappable number above the fold, a license number where they will look for it, and proof you have done this exact job before.
Most contractor sites fail on a phone in a driveway
Picture the customer. Standing in a hallway with half the house dark, phone in one hand, torch app burning battery in the other. They have thirty seconds of patience and they are going to call somebody.
Now picture the site they land on. A carousel that takes four seconds to load, a phone number set as an image so it cannot be tapped, a contact form as the only way to reach anyone, and a services page listing eleven things in a paragraph. That site loses to a competitor with worse work and a better call button, every single time.
Open your own site on your own phone, on mobile data rather than the shop wifi, and time how long it takes before you can tap a phone number. If it is over three seconds, that is the whole problem and no amount of search work fixes it.
A site for an electrical contractor has a narrow job. Establish that you are real and licensed, make it obvious which towns you cover, show that you have done this specific work before, and make calling you effortless. Everything else is decoration.
A carousel has never won a panel upgrade. A tappable phone number above the fold has won thousands.
Click to call above the fold on every page, license number displayed, service area stated in text, and a page per job rather than a list.
Carousels, hero video, stock photographs of people shaking hands, and anything that has to load before the phone number does.
From four hundred dollars, one time
$400 is where it starts. Quoted after a look at your current site. The quote does not move afterward.
| WHAT DRIVES THE PRICE | WHY | EFFECT |
|---|---|---|
| Number of service pages | Each is a real page written for a real search | Main driver |
| Content source | Adapting what exists is faster than writing from nothing | Moderate |
| Photography | Your own photographs need selecting and preparing | Small |
| Migration | Moving from a platform that fights you takes longer | Occasional |
| Commercial capability pages | A different structure and a different buyer | Only if needed |
ONE TIME COST. NO MONTHLY LICENSE, NO PLATFORM FEE, AND THE SITE DOES NOT SWITCH OFF IF YOU STOP WORKING WITH US.
Built for one job
A tappable phone number in the header of every page and in a fixed bar on mobile that never covers the content underneath it. On an emergency search this is the entire user interface.
License number displayed where a cautious customer will look for it, and the towns you serve written in plain text rather than buried in a map widget that search engines cannot read.
Panel upgrades, generators, EV chargers, rewires and the rest each get a real page titled the way a customer searches for it. One services page listing eleven things ranks for none of them.
Finished work in houses that look like your customers houses. We tell you what to shoot and how to frame it. No stock, no handshakes, no hard hats with thumbs up.
Tested on a phone on a real connection, not on a desktop on the shop wifi. Explicit image sizes, no layout shift, and nothing loading before the phone number.
Change hours, add a photograph, update a price without calling anyone. You own the domain, the hosting and the content.
Two to four weeks, most of it waiting on you
Look at what exists
Speed, mobile behavior, what already ranks and what would be lost by replacing it. Sometimes this step ends with us telling you not to rebuild.
Structure and keyword mapping
Which pages exist, what each one targets, and how they link to each other. Agreed before anything is designed.
Content
Adapted from what you have or written from scratch, in your customers language, with the details only you can supply.
Build and review
You see it on your own phone before it goes anywhere. Changes until you are happy with it.
Launch with redirects
Every old URL that had value gets pointed at its replacement, so a rebuild does not throw away rankings you already had.
Redirects. A rebuild that skips them is how contractors lose rankings they spent years earning, and it is the most common damage we see from a previous agency.
The waiting is almost always on your side of the job, and that is not a complaint. Photographs of finished work, the exact license number to display, the real list of towns you serve, and the answer to what a typical panel upgrade runs in your market are things only you can supply. A site built without them is a site built on guesses.
What we do not wait for is perfection. If the photographs are not ready, the site launches with the pages that are and the images go in afterward. A site that goes live in three weeks and improves is worth more than one that is still being discussed in April.
- You keep the domain registration in your own name, in your own account
- You keep the hosting account, and it does not switch off if you stop working with us
- Every old URL that carried rankings is redirected to its replacement before launch
- The site is tested on a real phone on mobile data before it goes live, not on the shop wifi
What an electrical contractor site actually needs
Not many. The failure mode is a site with forty pages and no structure, where the same eleven services are described in four different places and none of them ranks.
| PAGE | WHAT IT IS FOR | WHO READS IT |
|---|---|---|
| Home | Establish you are real, licensed and local, and get to a phone number in one tap | Everyone, briefly |
| One page per service | Rank for the search, answer the cost and scope question, show finished work | The planned work buyer, in detail |
| Service area | State the towns you cover in plain text so both customers and search engines can read them | Anyone checking whether you come out that far |
| About, with the license number | Answer the question a cautious homeowner has before letting someone into the house | The nervous customer, and commercial buyers |
| Commercial capability | A different structure for a different buyer, covering scope, scale and process rather than price | Property and facilities managers, general contractors |
| Contact, with a real number | Be reachable without a form | Everyone who did not call from the header |
A ONE VAN RESIDENTIAL SHOP USUALLY NEEDS SIX TO TEN PAGES. A SHOP WITH A COMMERCIAL DIVISION NEEDS TWELVE TO TWENTY. FORTY IS ALMOST ALWAYS DUPLICATION.
A commercial capability page. If any part of your revenue comes from tenant improvement or facilities work, the buyer evaluating you is not looking for a price. They are looking for evidence you can run a job with submittals, change orders and a schedule. A residential service page tells them nothing.
What contractors ask about websites
How much does a website for an electrician cost? 01
From $400 as a one time cost. The final figure depends on how many service pages you need and whether content has to be written from scratch or adapted from what you already have. We quote after looking at your current site, and the quote does not change afterward.
Do I need a new site at all? 02
Usually not. Most contractor sites can be repaired rather than replaced, and we would rather spend your money on search work than on a rebuild you do not need. A rebuild is worth it when the site cannot be edited without a developer, when it is genuinely slow on a phone, or when it was built on a platform that is no longer supported.
Will I be able to edit it myself? 03
Yes. Everything is built so that you or your office manager can change hours, add a photograph or update a price without calling anyone. If you would rather not, the content subscription covers ongoing publishing.
Do I own the site? 04
Yes, including the domain, the hosting account and the content. Nothing is held on a platform you cannot leave, and there is no monthly license fee that turns the site off if you stop paying.
What about photographs? 05
Your own, wherever possible. Photographs of finished work in houses that look like your customers houses convert better than anything that can be bought. We will tell you exactly what to shoot on a phone and how to frame it. Where you have nothing yet, the design carries the page without leaning on stock imagery.
How long does it take? 06
Two to four weeks for most contractor sites once content is settled. The slow part is almost always waiting on photographs and on the details only you can supply, such as license numbers and the exact list of towns you serve.
Where to go next
Find out if you need a rebuild at all
The free analysis includes an honest answer to that question. If the site you have can be fixed, we will tell you so and quote the fix instead.